It’s that time of year again, the birds and bees are out and about making whoopie, and in the bustling metropolis of Chicago the Word of Mouth Marketing Association is preparing to welcome all (including a few of us from SGC) attending the 2010 School of WOM at Swissôtel Chicago, May 24-26.

The reason I say all this is to shamelessly promote the event and to encourage anyone in the industry that hasn’t signed up to attend to do so if you can. We’ve been involved with WOMMA for almost a year now, and the School of WOM is a “shouldn’t be missed” event, if you’re at all into WOM marketing. In addition to presentations by some of the leading voices from some of the world’s biggest brands on their approach to WOM, there will be a number of great discussions around creating sustainable word of mouth campaigns, how to measure the effectiveness of your efforts and more – much more than this simple post can hope to contain.

So, to all you WOMites out there, get registered, jump on your plane, train or automobile and make your way to Chicago. The weather is nice this time of year, the food is great and I’m sure we’re all going to walk away in an enlightened state of mind.

David