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	<title>Agent-X &#187; Communication</title>
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		<title>Word of Mouth</title>
		<link>http://blog.agent-x.com/2009/11/word-of-mouth/</link>
		<comments>http://blog.agent-x.com/2009/11/word-of-mouth/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 22:15:31 +0000</pubDate>
		<dc:creator>brian</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[brian steketee]]></category>
		<category><![CDATA[communications 3.0]]></category>
		<category><![CDATA[Communications Management]]></category>
		<category><![CDATA[Influence Marketing]]></category>
		<category><![CDATA[intelligence]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[steketee greiner and company]]></category>
		<category><![CDATA[word of mouth]]></category>

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We all know the importance of viral communications in today&#8217;s world. We&#8217;re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world.  They [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-350" title="WOMMA" src="http://blog.agent-x.com/wp-content/uploads/2009/11/WOMMA.jpg" alt="WOMMA" width="249" height="109" /></p>
<p>We all know the importance of viral communications in today&#8217;s world. We&#8217;re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.</p>
<p>The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world.  They are presenting case studies and educating the audience on the importance of word of mouth and how it relates to their company.</p>
<p>We have been working on some great projects involving word of mouth tactics, one of which is a corporate blogger event.  What a great way to spur the spread of conversation about your brand.  Get people that are passionate about something and give them your brand experience to inspire them to write about it and share it with all their followers -word of mouth!</p>
<p>We&#8217;ve met some great people and have seen some amazing presentations here at WOMMA.  Tune in with us&#8230; Just go to <a href="http://womma.org" target="_blank">womma.org</a> and sign up for the live feed to see what the speakers have to say&#8230;and spread the word!</p>
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		<title>Marketing is Reborn. Welcome to Communications 3.0&#8230;</title>
		<link>http://blog.agent-x.com/2009/08/marketing-is-dead-welcome-to-communications-3-0/</link>
		<comments>http://blog.agent-x.com/2009/08/marketing-is-dead-welcome-to-communications-3-0/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 17:48:16 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Commission marketing]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[communications 3.0]]></category>
		<category><![CDATA[Communications Management]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[experential]]></category>
		<category><![CDATA[facilitation]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[greiner]]></category>
		<category><![CDATA[Influence Marketing]]></category>
		<category><![CDATA[intelligence]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[steketee]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[We&#8217;re in an age of open conversation.
 
The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re in an age of open conversation.</p>
<p><strong> </strong></p>
<p>The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are involved in the conversations going on about you. We can show you how. And we can do it in a way that shows you the return on your investment.</p>
<p><strong>Communications 3.0<br />
<span style="font-weight: normal;">You don’t have complete control of your message anymore, but don’t panic. If you’re willing to listen, you can work with your customers to generate real efficiencies and value.</span></strong></p>
<p><strong>Here’s How You (and We) Do It<br />
<span style="font-weight: normal;">Quit trying to market so much, start listening, analyze the conversation, create a plan, inject a message, measure its effectiveness, tweak if necessary and repeat.</span></strong></p>
<p><strong>So, What Exactly Am I Buying from the Steketee Greiner Company?<br />
<em><span style="font-weight: normal;">Consulting Group</span><br />
<span style="font-style: normal;"><span style="font-weight: normal;">Research<br />
Strategy<br />
Measurement</span></span></em></strong></p>
<p><em>Communications Group</em><br />
Creative<br />
Experiential<br />
Digital<br />
Public Relations</p>
<p><strong>The Payoff<br />
<span style="font-weight: normal;">You can expect to know the return you’re getting on your investment, because we track, monitor and report on a regular, recurring basis to insure that you’re on strategy and on budget.</span></strong></p>
<p><strong><span style="font-weight: normal;">Welcome to the next wave of global communications.</span></strong></p>
<p><strong>Contact:</strong></p>
<p><strong><span style="font-weight: normal;">Brian Steketee/Partner<br />
<a href="mailto:brian.steketee@sgandco.com">brian.steketee@sgandco.com</a></span></strong></p>
<p><strong><span style="font-weight: normal;">David Geiner/Partner<br />
<a href="mailto:david.greiner@sgandco.com">david.greiner@sgandco.com</a></span></strong></p>
<p><strong><span style="font-weight: normal;">Eric Messing/Business Development<br />
<a href="mailto:eric.messing@sgandco.com">eric.messing@sgandco.com</a></span></strong></p>
<p><strong>Phone: 616-855-6368<br />
</strong></p>
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