We’re out here in Vegas at WOMMA’s 2009 annual conference with Amway, who will be presenting the results of a Nutrilite/AC Milan event we measured for them.
So far the event has been pretty cool. We started the thing off with Guitar Hero/YouTube legend, Freddy Wong, treating us to an ornery bit of guitar (hero) playing. [...]
Posted in Uncategorized
We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world. They [...]
Posted in Communication, Social Networking | Tagged brian steketee, Communication, communications 3.0, Communications Management, Influence Marketing, intelligence, Measurement, social media, steketee greiner and company, word of mouth
Frequently there is little thought to why a company should (or should not) attend an industry event or tradeshow. Justifications of “we have always gone”, “it would be noticed if we were absent”, and “all of our competition will be there” aren’t really valid business reasons, and more importantly impossible to gauge as a success [...]
Posted in Experiential, Measurement, Uncategorized | Tagged event, Measurement, roi, tradeshow